I have the sad affliction of caring deeply about how to make buying on the Web less hellish.
I have spent ten years in this state, running Fort Point Partners, then Offermatica.
Much of that time was spent building huge, expensive systems for companies like Nike, Best Buy, and J. Crew.
I went to the dark side of massive data warehouses, scenario servers, personalization, collaborative filtering, etc.
I am back, and now I spend my time putting power back in the hands of people who want to connect with their customers. I am more energized than I have been in my life. Want to know what I found out? Read the blog.
Enjoy!
