I want to make the experience of finding and engaging with companies on the web more effective by taking the clutter and baggage out.
Since 1996, I have been working with incredibly smart people on this problem. First running Fort Point Partners, then Offermatica. I am pleased that Offermatica lives and continues to grow as part of Omniture and soon to be part of Adobe. Though rebranded as Omniture Test and Target, the vision and promise lives on.
At Fort Point, we built huge, expensive systems for companies like Nike, Best Buy, and J. Crew. We wrestled with massive data warehouses, scenario servers, personalization, collaborative filtering, etc.
With Offermatica, we strove to put power back in the hands of people who wanted to connect with their customers. We discovered in the process that marketing was listening.
In my new endeavor, we are working to break down the walls again. This time by not only giving marketers control, but by giving them a hand. Want to know what I found out? Read on.
Enjoy!
